As the skin ages, we lose elasticity and lines / folds appear due to years of facial expression. By relaxing the muscles underneath, it is possible to minimise the appearance of these lines, creating a fresher, more youthful appearance.

Wrinkle reduction is a non-surgical cosmetic treatment designed to smooth fine lines and soften deeper wrinkles caused by facial expressions and natural ageing. It is achieved by temporarily relaxing targeted facial muscles with a purified form of botulinum toxin. As the muscles relax, the overlying skin appears smoother, and dynamic lines—like crow’s feet, frown lines, and forehead creases—become less prominent. Wrinkle reduction is a quick, minimally invasive treatment that offers a refreshed, youthful appearance without the need for surgery.

Wrinkle reduction involves precise injections of botulinum toxin into targeted muscles. Using a fine needle, the wrinkle reduction process relaxes the muscle, reducing existing lines’ prominence and preventing deeper lines’ formation over time.

Wrinkle reduction involves injecting botulinum toxin is a neuromodulator which means it prevents the message from the nerve reaching the muscle. As a result the muscle relaxes, softening the appearance of wrinkles and prevents new lines from forming.

Common areas include forehead lines, frown lines, crow’s feet, downturned smile, cobbled chin, neck, jawline and other areas prone to dynamic lines due to facial expressions.

Yes, when performed by trained medical professionals. Botulinum toxin is an MHRA-approved treatment that has been widely used for many years and has a strong safety profile.

The quick procedure typically lasts around 20 minutes.

Results usually begin to appear within 5-7 days, with full effects visible after about 14 days.

Results generally last 12-16 weeks, depending on factors like metabolism, muscle strength, and lifestyle. Gradual movement returns around 7 – 8 weeks as the treatment naturally wears off, with full range of movement around 12 – 16 weeks.

No, when administered by a skilled professional, wrinkle reduction allows for natural facial movement while softening lines and wrinkles. Your expressions will look more relaxed and refreshed without being overly restricted.